"Loaded Dice Music was started in 1994 by founder Cal Popoff as an independent label signing "Boothill." The label expanded in early 2006 and partnered with Jim Maxwell, bringing a wealth of knowledge from radio, promotion & record labels (Capitol EMI)."

Visit the site: www.loadeddicemusic.com

Loaded Dice Music (Winnipeg, MB) wanted to create a website that didn't pigeonhole them stylistically. We built up from the Loaded Dice corporate identity I created and ensured there was lots of room to expand as new artists were added to the roster.

We added the new logo header and spruced up the MySpace as well to keep a consistent visual presence.

Visit: myspace.com/loadeddicemusiccanada