"For so many artists, the divide between their live shows and their albums can be enormous. And for an artist like Xavier Rudd, who utterly thrives in front of audience, and feeds off its energy, capturing that live electricity has always proved a wee bit elusive—that is, until now..."

Visit the site: www.xavierrudd.com

I've had a the honour of working with Xavier Rudd's management team (Thompson Artist Management) for the last few years. Not only watching Xavier grow as an artist and grow in worldwide stature, but to be involved in the creative process from a very close vantage point.

Abundant Sink Creative has been the architect of Xavier's web presence since shortly after the release of his Solace album. The site is constantly evolving to incorporate new content, visuals, music and more. Early on we set up the site with a Content Management System (CMS). This has proved invaluable with the amount of content and press that has accumulated very quickly.

A completely separate, password-protected sub-site was created to handle all of the press material, including photos, music, video, articles, quotes and more.

Last but not least, the MySpace (being such a huge part of connecting with an audience today) is customized and monitored regularly.

Visit: myspace.com/xavierrudd